Estonia · fashion · food · just thinking... · nature

Shopping like a caveman. / Ostlemine oli ürginimese hobi.

You think you know why you like shopping? Did you know that it might be a very basic instinct that makes us do it? Exactly – shopping is our basic need.

I am no scientist but I am allowed to make my own conclusions, right?

At the times when people were hunters and gatherers we wandered around looking for stuff. For food to eat and for other things we could make use of. It is in our blood to look for things and to be thrilled to find stuff.

That’s exactly why we want to go shopping without a specific need, too. It’s the pleasure of going out not even knowing what you are looking for and  finding something unexpected. That’s how cavemen felt when they found food but I bet they were always curious about new stuff, too. That’s how we evolved – searching and trying out the things we found.

It’s not exactly our fault that in a modern day city environment there isn’t really much you can try out except in the shops and restaurants (It’s sad, actually, I think.).

And you know how you sometimes feel guilty for your purchases as you only feel happy with them until you reach home… That’s normal, too! Our basic instinct of a caveman isn’t prepared to stuff being available in such abundance. We are made for gathering it and then bringing it home and eating it or else…. well, nothing else. That’s it. We know how to use clothes so there’s not much for a caveman to be interested in once it’s home.

It also makes me think that not to like to work out is also a basic instinct. If you gave the caveman a choice between looking for stuff and exercising (burning valuable energy) then I guess you can imagine his/her choice. So don’t feel bad if you don’t like the gym.

We are certainly not made for sitting at a desk all day long. I think that this might be the main source of all our problems (the overweight, the unsatisfied passion for looking for stuff etc). But maybe we’ll leave the longer discussion about this for the next time.

So, being hunters and gatherers (basic instincts don’t just die!) we only have two choices: to hunt and gather for stuff.  Luckily here in Estonia we have stuff in the wild that we can gather so we don’t have to rely on shopping only. I wish everyone had that option! We gather berries and mushrooms in the woods. Of course here in the North there’s only a short period of time in the year when we can do this. In winter it’s freezing outside and I guess that’s when we go shopping, too…

Would the caveman go shopping if he/she happened to be in the modern environment? Of course he/she would! It’s a basic instinct!

You don’t believe that we are very much driven by our basic instincts from so long ago? Just think about a baby born. They are born with the same knowledge that they were born thousands of years ago. What makes the difference is what we teach them. Nothing else.

  • All opinions here are my own and cannot be taken seriously! (Or maybe they should be…)
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Wild strawberries that I have gathered myself from the wild.

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Kas sa arvad, et tead, miks sulle meeldib šopata? Kas teadsid, et see on ürginstinkt, mis sind poodidesse suunab? Just nimelt – ostlemine on üks meie põhivajadusi.

Ma ei ole teadlane, kuid mul on õigus oma järeldustele, eks ole?

Ajal, mil me olime ürginimesed – kütid ja korilased – käisime ringi ja otsisime toitu ja muid asju, mis tundusid meile vajalikud. Asjade otsimine ja rõõmustamine nende leidmise üle on meil veres. Just seepärast tahame poodi minna ka siis, kui meil midagi otseselt tarvis pole. Minna välja ja leida midagi, mida sa isegi ei otsinud, on sõna otseses mõttes ürgne rõõm. Nii otsisid ürginimesed toitu ja loomulikult olid nad uudishimulikud ka kõigi muude leidude suhtes. Sel viisil inimene areneski – otsides ja leitut katsetades.

Pole meie süü, et tänapäeva moodsas linnakeskkonnas pole suurt midagi otsida ja leida. Poed ja söögikohad ongi nüüdsel ajal selle iidse instinkti peamiseks väljundiks.

Muide, kas sulle on tuttav see süüdlaslik tunne kui sa oma ostudega koju jõuad ja need sind järsku enam ei huvitagi? Ka selles on süüdi ürginstinkt. Me oleme koopaelanikuna ette valmistatud asjade leidmiseks ja nende kojutassimiseks. Kui me oleme oma saagi kätte saanud, siis käseb instinkt selle ära süüa või…. rohkem variante väga polegi. Me teame, kuidas rõivaid kasutada, nii et meie ürginimliku huvi ülalhoidmiseks sellistel ostudel rohkemat pakkuda pole. Ja üleüldse – mida saame me sinna parata, et tänapäeval kaupa sellises külluses on!

See paneb mind mõtlema, et ka vastumeelsus trenni tegemise suhtes on ürgne instinkt. Kui ürginimesele oleks antud võimalus valida treenimise (arutu energiakulutuse) ja asjade otsimise vahel, siis võib vaid arvata, kumma ta oleks valinud. Seega ei pea sa end halvasti tundma kui sulle ei meeldi treeningsaalis viibida.

Loomulikult pole inimene üldsegi mõeldud terve päeva laua taga istuma. Sellest tulenevad ka kõik meie moodsad hädad (ülekaal, otsimisvajaduse väljaelamisvõimaluse puudumine jne.). Aga võib-olla jätame pikemad arutlused sellel teemal mõneks teiseks korraks…

Nii et olles ajalooliselt kütid ja korilased ei jää meil muud üle kui otsida ja koguda asju. Ürginstinktid ei sure välja!

Õnneks on meil Eestis võimalik asju otsida ja leida ka väljaspool ostukeskusi. Me saame korjata marju ja seeni. Seda küll üsnagi lühikese perioodi vältel aastas. Eks siis talvel suundume meiegi poodidesse…

Kui ürginimene satuks ootamatult tänapäeva keskkonda, kas ta läheks siis šoppama? Loomulikult, sest see on ürginstinkt.

Kas te ei usu, et aegade hämarusest pärit ürginstinktid meid nõnda palju juhivad? Mõelge vastsündinud lapsele. Ta sünnib samasugusena nagu ta sündis tuhandeid aastaid tagasi. Ainus erinevus on selles, mida me talle õpetama hakkame. Selles ongi vahe meie ja iidse inimese vahel.

  • Kõik arvamused selles loos on minu isiklikud mõtted ja neid ei tohiks võtta tõsiselt. Või siis hoopis peaks…
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2 thoughts on “Shopping like a caveman. / Ostlemine oli ürginimese hobi.

  1. You make perfect sense here! We are really hunting and gathering in another form. I actually did that today. Went to buy something for work and ended up coming home with the item that my workplace wanted me to buy plus a new dress, jumper and shirt!! I hunted, and I gathered!!! But I am also satisfied with it for a while after a bring it home. ( at least five wears, and then it starts to lose its appeal!)
    As for the gym, we need to do that because we don’t move enough. Many of our activities must take place at a IT device. We still eat the same amount for a day when we are moving constantly and thus, if we are seated all day, we then start to gain weight. I am not a gym person, although I have been for a while, but it only resulted in a small loss of weight, as the gym workout made me so very hungry all the time, and I ended up eating more! Great post.

    Like

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